In today’s business environment, marketing your business is no longer a luxury but rather a necessity. Your business might be the best in your industry but it will probably fail if nobody knows about it. Your marketing strategy might vary in degree and type but the fact remains that you need one.
Where do you start? In the past, this was easy because online marketing was limited to having a website and blog and doing Search Engine Optimization (SEO). However, things have changed and you have to do much more to remain competitive.
Digital marketing has now replaced traditional online marketing and is increasingly multifaceted. You now have to create quality content, do email marketing, optimize landing pages, improve the conversion rates, run social media campaigns, and many other tasks related to digital marketing.
Today, outsourcing your digital marketing to a third-party agency makes a lot of sense considering all the tasks involved. However, outsourcing costs money and many businesses are unable to do it. Despite the costs, here are 11 important benefits of hiring a digital marketing agency in Melbourne.
1. Working with Experts
Small and medium-sized businesses in Melbourne are unable to hire a dedicated team of digital marketing experts. The responsibility of digital marketing often falls on the owner or the employees and management in addition to their regular duties.
The employees tasked with digital marketing may have some knowledge of marketing, such as how to create social media posts, but the fact remains that they aren’t experts. Such employees don’t have the time to research the latest trends and changes in the digital marketing space.
When you hire a digital marketing agency in Melbourne, your business will get the combined knowledge and experience of an entire team. The digital marketing landscape is constantly evolving. To be successful, your marketing strategy should include SEO, content creation, analytics, web design, and much more.
A digital marketing agency is knowledgeable about what has worked for previous clients. They won’t have to take time to learn how to format your website or blog so that the search engines like it or how to create engaging posts.
2. Fresh Approaches to Marketing
If the marketing strategy that you are currently using is not yielding results, it is important to make some changes. However, it can be hard to know which strategies you should keep and which ones you need to replace.
The truth is that there isn’t a right or wrong way to market your business. Still, it is important to have a complete understanding of the marketing world to develop your ideal business marketing strategy. You can use dozens of tactics with marketing.
Email marketing, video marketing, mobile marketing, social media marketing, content writing, backlink building, guest posting, and Search Engine Optimization (SEO) are some of the most common approaches to digital marketing.
It is one thing to use these approaches but developing a strategy that optimizes the use of different marketing approaches requires in-depth knowledge and experience that you can only get from a professional digital marketing agency in Melbourne.
A digital marketing agency is able to view your marketing efforts from the perspective of an outsider. An external marketing team without any insider knowledge of your business is more likely to provide a more holistic view.
You can rely on a digital marketing agency to offer a customized and tailored solution that not only meets the needs of your business but also the needs of your consumer. A consumer’s viewpoint is a must for marketing to be successful and only an external digital marketing agency can provide that.
Scalability is one thing that makes a Melbourne digital marketing agency your best bet for online growth since you can get work done whenever you need it. This level of flexibility allows your in-house team to focus on the core activities of your business and gives you more control over your marketing budget.
In a normal setting, you would have to increase the size of your marketing team whenever you need to launch something new or when your business needs to grow. This means that your business needs additional resources for supporting and fueling the growth.
If you hire a digital marketing agency, this is not the case. There won’t be any constraints on the in-house team, which means that there’s no need to expand your team. A good digital marketing agency should accommodate the needs of your business as it grows.
Instead of having to invest in a lengthy and expensive recruitment campaign, you can rely on a team of qualified experts in digital marketing that know how to manage the marketing of your business strategy to ensure its longevity and growth, especially when targeting a new market.
4. Higher Efficiency of Employees
Many small and medium-sized businesses in Melbourne use the existing employees to handle marketing and advertising tasks. However, a true marketing team requires several professionals with different specialties including a content writer, social media expert, graphic designer, SEO professional, etc.
While it is possible to learn these skills, in-depth knowledge is required for ensuring the success of your company. Placing the marketing burden on employees might save money up-front, but a subpar marketing team will definitely cost you money in the end.
You risk having fewer leads and lower sales if your marketing team is not up to the task. A good marketing campaign requires both efficiency and consistency, both of which you are highly unlikely to get with an in-house team.
Forcing non-marketing employees to handle marketing-related tasks is also likely to translate into low productivity. You also risk employees suffering from burnout. If you hire a Melbourne digital marketing agency, your employees can focus on the tasks they were hired to do.
5. Proper Tools
A successful digital marketing strategy requires the right tools to produce good results. While there are numerous tools available to help in the planning and execution of a successful digital marketing strategy, there’s no all-in-one solution capable of addressing all your needs.
You may need tools to help you with keyword research, Search Engine Optimization (SEO), graphic design, automation management, competitor analysis, video editing, along with numerous other important tools.
All these tools require fees or subscription that are likely to add to the costs of your marketing budget. Fortunately, most reputable digital marketing agencies in Melbourne will already have such tools available for you to use in your campaigns.
If you hire a digital marketing agency, you will not need to know which program or service is required for the proper implementation of your digital marketing strategy. More importantly, you won’t have to spend time researching and learning how to use them.
6. Staying Relevant to Your Industry
Proper research is critical to the success of your digital marketing strategy. It is important to have a deep understanding of your industry, business, and target customer. A strategy that works for a business in a particular industry might not necessarily work in your business.
A good Melbourne digital marketing agency will have a deep understanding of the latest strategies and how to execute them the right way. It will help you do proper market research about your target customers along with their habits.
For instance, knowing that your customers prefer a particular social media platform over another will help you save both money and time. Understanding the key terms being used when people search for your services or products provides insights and recommendations for the creation of content.
Each year brings new changes to the best practices for Search Engine Result Page (SERP) rankings. Having an understanding of the changes and how they are likely to affect your strategy takes time and knowledge of your unique situation. A digital marketing agency will not only know how to handle such changes but will know how to prepare your business to benefit from them.
7. Measurable Results
You currently invest resources into your marketing, but it does not necessarily translate to more business. It can be hard to know what works and what doesn’t since there are numerous digital market that you can use to market your business.
The digital marketing agency you choose to work with should work with your business to define the Key Performance Indicators (KPIs) to help you monitor the success of your marketing efforts. The KPIs should be tied directly to your business objectives.
Identifying the KPIs for your business and meeting with the marketing agency to review and update them regularly is critical to understanding the effectiveness of your strategy. The meeting needs to address how the keywords targeted affect website traffic, metrics of how users are engaging with social media posts, and how these translate to profits for your business.
8. Cost Efficiency
Every business wants to improve its profit margin and save money, which is why one of the first factors that many businesses consider is the cost of hiring a digital marketing agency compared to hiring an in-house team.
The cost of hiring an in-house marketing team can easily grow out of control especially when you think about the cost of training along with the acquisition of the software/technology required that could help produce the results you desire.
The truth is that hiring a digital marketing agency will give you more benefits at lower cost. Hiring a competent digital marketing agency helps you save the costs associated with in-house employees such as payroll taxes, salaries, and benefits.
If you outsource your marketing needs to an agency, you will have affordable access to many professionals who are experts in different areas of digital marketing whose goal is to ensure that you only get positive results.
9. Higher Return On Investment (ROI)
Hiring a Melbourne digital marketing agency capable of handling all the marketing needs of your business will definitely generate more return on investment (ROI), but only if you did not make the wrong choice of agency.
If you have a team of professionals all working hard to market your business using the latest marketing strategy and technology, it is highly likely that you will eventually get real value for your money. A marketing agency will expertly handle all tasks associated with digital marketing.
The chance of generating positive and profitable results when you hire a digital marketing agency is far greater than hiring a full-time in-house marketing team.
10. Focus On Running Your Business
Running a business should always be the top priority for business owners but getting the word out to potential customers is equally important, but unfortunately, it takes just as much if not more time than is actually spent selling to them.
Your in-house marketing spends a lot of time trying to understand how different digital marketing options work, more time trying to develop an effective marketing strategy, and even more, time executing that strategy. To top it all off, how can you tell what actually works and what does not?
Hiring a digital marketing agency allows you and your team not only to get all this time back to focus on running the business but you also enjoy the experience they have gained from previous marketing campaigns as well as insights into the latest trends in the world of digital marketing.
A good digital marketing agency takes the time to meet with you to understand your target market and business goals. The agency will then take the information that you provide to create a marketing strategy that targets your customers effectively.
If you hire a digital marketing agency, you only need to share your goals and their timeframe. You don’t have to worry about onboarding, training, or managing teams. All the elements of your marketing will be handled by the agency’s team internally, which frees you and your team up to run your business better.
11. Quick Results
If you handle the marketing part of your business internally, you are unlikely to know what works and what does not. You will thus find yourself doing guesswork, which is never good for business. The result is many mistakes being made prior to seeing good results.
Melbourne digital marketing agencies specialize in marketing and understand the ins and outs of the business niche. Digital marketing mediums are constantly changing and the agencies keep up with these changes to ensure that they offer the best digital marketing strategies to stay relevant in the business. Based on this fact, you can guarantee success in your industry.
What to Look for When Hiring a Digital Marketing Agency Melbourne
Now that you know of the benefits of hiring a digital marketing agency, now comes the difficult step of choosing the right one. It can be challenging to settle on a particular one since there are many of them in the market all offering similar services.
The right digital marketing agency for your business will depend on your individual requirements and needs. Still, there are several things that you always need to keep in mind when considering a digital marketing agency to hire.
You will definitely find value in choosing a digital marketing agency with experience in your industry. You will find agencies that specialize in specific verticals. A good digital marketing agency should take a broader approach that helps its knowledge outside a single industry.
Even more important than the industry, it is important to find out whether an agency has had success with a similar type of conversion goal. Experience in a particular industry definitely helps but it isn’t the most important thing when hiring a digital marketing agency.
Location is an important consideration when hiring a digital marketing agency since you will obviously have to meet fact to face at some point. It is thus important to consider the journey that’s likely to be involved.
Most digital marketing tasks can be done via email or phone, but an actual meeting is sometimes necessary. So, if you are based in New York but the agency is based in Los Angeles, someone will be traveling a lot for this relationship to work. While this doesn’t mean that it definitely will not work, it probably will be more complicated than if it was just 20 minutes down the road.
Skills and Services
A digital marketing agency can mean different things to different people. While some digital marketing agencies focus solely on just one skill such as PPC or SEO, others offer between 10 and 20 different services.
It is important to note that an agency that offers just a single service it doesn’t necessarily mean that it is better at providing that service than an agency that offers multiple services. However, you will come to realize that most agencies claim to be experts in far too many things.
Finding a highly specialized digital marketing agency might be the right solution depending on your needs and if you have all other aspects of digital marketing covered. However, because most digital marketing channels overlap and work together, it is beneficial to ensure that your agency of choice understands this fact and is capable of helping you maximize all channels.
Communication and Reporting
Digital marketing agencies vary widely with regards to how frequently they report to you and in what format. Some agencies will actually have specific limitations on how often their clients can actually communicate with them.
The communication and reporting in a good digital marketing agency should be very fluid based on the needs of its clients. The agency should start with the baseline report template and subsequently customize it to focus on the KPIs that are most important to its clients.
The reporting frequency of a digital marketing agency may vary from one client to the next. Some clients of the agency demand daily communication while others prefer a monthly or bi-weekly strategy and reporting meeting.
When choosing a digital marketing agency, it is important to consider what your resources and time look like and then compare that to what various agencies are suggesting to ensure that you have an excellent communication and reporting relationship.
Price shouldn’t be the most important factor but it will always be a factor when choosing a digital marketing agency. Besides the overall price, it is also important to consider how the billing and payments actually work.
Are you required to commit to a 1-year project? Are you required to pay on a monthly or quarterly basis? How does the agency actually justify its pricing? When looking at pricing, you should also find out whether the agency is ready to barter.
Keep in mind that many digital marketing agencies often put a large mark-up on the work that they deliver, which means that there probably will be some wiggle room. However, whether the agency is willing to go down that road is a completely different story.
Outsourcing digital marketing makes a lot of sense for many small and medium sized businesses today because it has the potential to grow businesses fast compared to other marketing techniques. Finding the most suitable agency for your needs might take time, but the minimal financial commitment and potential for great results undoubtedly makes it definitely worth the risk.
Hiring a digital marketing agency Melbourne helps you get started with your marketing campaigns almost instantly. You never have to set up a team or navigate the learning curve. It is possible to see your marketing campaigns live within as little as just a few weeks after you have come up with a suitable strategy.
The first thing is to understand your needs and share them with the digital marketing agency of your choice. Digital marketing campaigns produce the best results only when all parties are on the same page. The agency should also enjoy the freedom of making decisions that best suit your budget plan and interests.
So, if you are looking to get the best results out of your digital marketing efforts, use the tips, information and advice provided here to find and hire the best agency and enjoy the 11 benefits discussed here. If you do that, your digital marketing efforts will definitely produce the best results possible.