While both the offset printing and digital printing methods are amazingly awesome to fulfil printing requirements, a business needs to choose between to establish a better printing channel.
While the offset printing option is suitable for establishments with huge printing requirements, the digital printing option is suitable for on-demand printing or variable data printing (VDP). The term VDP is used to explain a marketing requirement where the marketing prints need personalization on every print, such as sending the first name printed event invites, printing customised flyers and the like.
As a business owner, you are likely to require digital printing service more than offset printing
service. In this article, we will share certain tips on digital print designs. On-demand printing is a cost-effective and speedier choice for businesses.
The offset printers can reproduce solids evenly, and the digital ones use a toner which can make the solid colour areas of the print uneven. This is because the toner ink is applied dry, which disrupts the absorption of the colour on the paper. The colour is fused together with the combination of fuser oil and heat which creates a bond. The quality of the solid colour printing depends on the way toner was applied and the evenness in spreading the ink. Before giving the design for digital printing, use the Photoshop Add Noise or Texture to the large solid colour areas for a better outcome. Do not leave this to chance!
With digital printing, you need to colour correct the images in the RBG space before it is converted to CMYK because during the conversion, colour quality is lost and the end product gives the designer lesser colours to work with. Further, during the conversion, a black separation is created which reduces the amount of image CMY, which makes it difficult to perform colour adjustments to the images.
The quality and display of the fonts determine the effectiveness of the marketing material. Test tonnes of fonts before printing. Print few fonts to perceive how they will look. Do not wait till the final design is rendered and the fonts turn out to be a disaster. Test the design with InDesign or QuarkXPress, and save the text in the desired font, in the PDF. If the PDF is created with any warning message popups, you are free to embed the font in the image.
Avoid folding digital prints, unless they are created like a booklet or a brochure in which case the foldable partition already exists. Like the case with solid colours, the use of dry toner impacts the foldable quality of the print. There can be cracking along the folds. Limit the cracking with rules, headline, and thin lines.
Digital printing capabilities have improved over the years. Ensure that the printing files are created in their best quality ratio for wonderful print outputs.